Animal experiments are widely used to develop new medicines and to test the safety of other products. Many of these experiments cause pain to the animals involved or reduce their quality of life in other ways.

There are many non-animal test methods that can be used in place of animal testing. Not only are these non-animal tests more humane, they also have the potential to be cheaper, faster, and more relevant to humans.


Each of us can help prevent animal suffering and deaths by buying cruelty-free products, which don’t experiment on animals.

We like to cuddle animals and we definetely not support testing on them. That is why we included in our Eshop only cruelty-free products :)







World recycles just 14% of the plastic packaging it uses. 8 milion tons of plastic, much of it packaging, ends up in the oceans each year. Big pieces of plastic are choking and entangling turtles and seabirds and tiny pieces are clogging the stomachs of creatures who mistake it for food, from tiny zooplankton to whales. Plastic is now entering every level of the ocean food chain and even ending up in the seafood on our plates. 

Some of the plastics will also bind with industrial chemicals that have polluted oceans for decades, raising concerns that toxins can make their way into our food chain.


Beauty is always fun, but a few small, short decisions can make even the more elaborate beauty routine a little more friendly to the planet. You might be surprised how much plastic you could reduce, reuse and recycle...